From GDUSA
http://www.pivotboutique.com/
Fashion Statement
Euro RSCG Chicago has launched a new campaign for Pivot, an online boutique based in Chicago that sells fashionable and eco-conscious clothing and accessories. "Make a Fashion Statement" encourages people to make a connection between fashion and their personal environmental impact, local economies and more thoughtful commerce. A combination of high-fashion artwork and compelling copy include host lines such as "Do the clothes you wear, wear out the world?", "Be green in any color you like", and "Good karma is in." Steffan Postaer is chair and chief creative officer of the ad agency.
Euro RSCG Chicago has launched a new campaign for Pivot, an online boutique based in Chicago that sells fashionable and eco-conscious clothing and accessories. "Make a Fashion Statement" encourages people to make a connection between fashion and their personal environmental impact, local economies and more thoughtful commerce. A combination of high-fashion artwork and compelling copy include host lines such as "Do the clothes you wear, wear out the world?", "Be green in any color you like", and "Good karma is in." Steffan Postaer is chair and chief creative officer of the ad agency.This site is actually very small business looking (not a lot of merchandise and added 'hoopla' of a big site.)
The idea is good and they have taken advantage of the latest trends, including blogging and Facebook.
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