Maryland Institute College of Art needed a new identity so the called Pentagram to the rescue.
MICA’s new identity is set in the Giza typeface, based on slab serif lettering popular around the time of the school’s founding in 1826. The patterns used in the font reflect one of the school buildings in use at the college.
A faculty member, Abbott Miller, designed the new identity for MICA . MICA has been trying to change their identity for the past seven years. Adopting the acronym MICA was part of their effort;
“The acronym has made its way into many publications, but without a consistent expression,” explains Miller, “The primary goal of the new identity was to provide a definitive graphic signature for the MICA acronym, as the institution fully embraces the moniker. And perhaps most importantly, it will provide MICA with a clear graphic expression on the national and international stage of its activities.“
“MICA is a great art school with a rich history and an exciting future,” says Miller. “Our new identity reflects the patina of that history with solid historical letterforms that are played off against a modern linear framework. This mix of old and new is a direct reference to the school’s two major buildings, the Main Building and the Brown Center—one very new and one very old—that ‘talk’ to each other across the main street of the campus.”
Out of 4,700 entries, the jury of “365: AIGA Annual Design Competitions 29” selected a group of 255 examples of outstanding design produced in 2007. This was one of them.
If Parkland GD were to do this, would it work?
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1 comments:
I found the new identity for the Maryland Institute of Art a little confusing at first mainly because "MICA" in Spanish means a fake ID. This identity could be misleading because it doesn't have enough of a reference to "college" and otherwise would be found funny to a Hispanic audience.
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