This is a billboard designed by the creative team at Bailey Lauerman.
"Using a simple typographic solution, the board clarifies the mission of the Lincoln Children's Zoo, helping children learn firsthand."
Randall Myers/James Strange art directors.
This design is straight out of GDS 108. Notice the obvious use of asymmetrical balance by position.
Indeed a "simple typographical solution" that is clean, innovative, and works.
From Communication Arts January/February 2008
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2 comments:
Wow...that would seem to cause a small distraction for people driving. I know I would have to take a double take at it to really get what it says. Good job.
How clever! Clean and "simple".
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