August 22nd, 2007
This is great!
I got this from CMYK- the issue that I received in class-number 16.
I chose this issue because I liked the colorful dots on the front.
About this Fish picture.
At first glance it appears to be a small fish biting the tail of a larger fist. It was a nice and simple composition without clutter or chaos. At further inspection, I had to think about the message- what was this trying to say? This ad is for a company called "Small Fish Design". What they are telling me is that they may be smaller than the other guys but, they intend to or are taking a bite out of them. I find it interesting that they changed the font and color of the word "fish".
I would say this ad is playful because it shows 2 cute fish. It is calm because there is nothing else going on.
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